Dogfolk Enterprises was founded in 1998 by the late E.R. "Bob" and Pat Hastings. They started the company with the sole purpose of sharing some of the incredible knowledge and information that had been passed down to them. Bob always insisted that knowledge is wasted if it is not shared. Hopefully Dogfolk Enterprises is succeeding in sharing the knowledge with everyone who is interested in learning from it.

The ideas that are the foundation of the company started with their frustration over the mistakes that they (and everyone else they knew) made when picking puppies. The information and knowledge they gained in their journey looking for the answers is where the "Puppy Puzzle" DVD was born. As it became apparent that the DVD was only one piece of the puzzle, the next locigal step was the seminars and books that followed.